Manifesto

They told you to smile more.

To dress for someone.

To be easy to read.

No.

Alt Baddie is for the girl who walks home with her hood up and her headphones in. Who shows up to the gig, the gym, the airport and the 2am drive looking like nobody else. Who decides who gets to see her face.

So we made one thing and made it properly. A hoodie with two hoods and a zip that goes all the way to the eyes. Prints that flash in the dark and glow when the lights go out. Made to order, in small numbers, never restocked the same way twice.

Zip it up. Disappear.

Shop Drop 001